5 Easy Steps to Optimize Your WooCommerce Site
Consumers are becoming increasingly choosy when it comes to online shopping. Nowadays, you must have an optimized ecommerce site to contend with other sellers in your market. Even if you have an exceptional product, the first step to making a sale is pulling shoppers in with an engaging site.
A staggering 41% of online stores use WooCommerce. If yours is one of them, this means you need to position your brand as the best source for whatever it is you’re selling. In doing so, you’ll make your target market more inclined to choose you. Creating an outstanding site may seem like a tall order, but luckily, there are a few key practices you can implement to optimize your WooCommerce site with ease.
1. Select a Captivating Theme
As of 2017, there were more than 1,500 WooCommerce themes to choose from. The number has likely risen even since this article was published! Don’t let that number overwhelm you, though – it’s actually good news for sellers. With so many themes to choose from, you’re sure to find one to create a stunning visual impact that aligns with your brand.
2. Invest in High-Quality Photos
Today’s consumers are on image overload. From Instagram to Snapchat, there are dozens of opportunities for us to receive, send, share, and browse through hundreds of pictures each day. To make your product stand out in this sea of images, you must incorporate high-quality photos into your WooCommerce site.
Prospects and returning customers should be able to see your products’ intricate details. If you can show them in action, even better! Use good lighting, and take shots from a number of different angles.
If you haven’t already optimized your photos, consider hiring a freelance photographer to assist you. It requires an initial investment but can go a long way in generating sales. At the very least, use a high-quality camera to capture textures, finishes, and any other details to demonstrate the quality of your products.
3. Be Picky with Media Files
What’s the easiest way to drive your bounce rate sky-high? Choose media files that take forever to load. Even though internet speeds are faster than ever, ecommerce sites often suffer from slow load times due to their high number of images. Lengthy loading times will send your web traffic running in the opposite direction, thereby killing your bounce rate, and ultimately, sinking your bottom line.
(A quick note on bounce rates for ecommerce: the average rate is 60%, while 36% or lower is considered industry-leading performance. If you begin to see bounce rates spiking above 60%, this point could be an important one for you to address.)
To check your page speed, use a tool like Pingdom. If it takes more than two seconds to load (you only have seven seconds to grab their attention!), consider upgrading your media files. Use a tool like TinyPNG to easily compress image files. For videos, use a third-party platform (YouTube is the typical go-to) and embed them into your WooCommerce site.
4. Create Compelling Copy
There’s a saying in the world of online marketing: “Content is king.” You might not think of the written portion of your site – its copy – to be of critical importance… but it is.
Your copy should capture your brand’s unique voice, engage customers, and compel them to act. This is why every great blog post or web page ends with what copywriting moguls refer to as a “call to action!” It’s the most powerful tool you have to convince customers to hit that “add to cart” button.
No matter the tone you’re trying to achieve, it’s always a good idea to aim for short, catchytext. Your customers don’t want to read a novel, but they do want to know what kind of value your product will deliver. Most importantly, always have another set of eyes look over your work to check for errors.
Of course, writing isn’t everyone’s strongest suit. Platforms like Guru, Upwork, and reddit make it easy to find a freelance writer within your budget.
5. Empower Your Customers
Shoppers want to feel as if their voices are heard, which is why you should always have a place for purchasers to rate and review products. One study shows that doing so can boost your conversions by 12.5%! Another study shows that a majority of customers (63%) are more likely to make a purchase when they see positive reviews on a site. You can even prompt users to leave reviews by using an extension.
This list is by no means exhaustive – these are just a few of the simplest yet most effective ways you can optimize your WooCommerce site right away. Because the world of ecommerce is always changing, be sure to stay tuned for more of our tips and tricks to help your shop succeed!