Building a $150 Million Offline Business Using the Eternal Truths of Direct Marketing – Brian Kurtz

 
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Brian Kurtz runs Titans Marketing, helping six-, seven-, and eight-figure companies reach their next level of success. Before that Brian ran Boardroom, a legendary direct marketing company. In this interview Brian shares some of the most important eternal truths of direct marketing.

As you listen, you’ll hear:

  • How understanding past direct marketing strategies can offer you insight into the more modern strategies in use today—insights that you can apply for bigger successes using today’s technology.
  • About the power of segmentation… and why hardly anyone spends as much time as they should understanding and building their lists.
  • The essential components of any successful direct response marketing campaign.
  • And so much more!

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Chris Mason