Lessons from Building a 7 Figure eCommerce Business – Steve Sashen

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Steve Sashen is the Cofounder of XeroShoes, a footwear brand that lets your feet bend and move naturally. He’s also a serial entrepreneur, an Emmy winning TV talk show host, and a professional stand-up comedian.

He runs his entire ecommerce business — a seven-figure company — using WooCommerce, and in this interview Steven shares how he’s set things up, what works, his favorite WooCommerce tools, and how he gets the most out of every sales.

Listen in to learn:

  • How to deal with the imperfections that are a fact of life when it comes to ecommerce tools.
  • What kinds of growing pains to expect when your ecommerce business really starts to take off.
  • How to design a product launch strategy that will blow the roof off the place… and how to mine your customers for information as you go, so that you know your product is what they really want.
  • And much, much more.


  • The best place to find Steve Sashen is at www.xeroshoes.com. You can buy an awesome pair of shoes or sandals while you’re there. (Make sure you sign up for the newsletter — it’s a great example of email marketing at its finest.)

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