Here Are Our Top 3 Lessons from Launching a Software Business in 2017…
One year ago, we launched One Click Upsells for WooCommerce to the world. We were in beta for a while but in January 2017 we decided to start marketing our One Click Upsells solution.
But we didn’t stop there.
A year later and we’ve released Handsome Checkout, Skip Cart, Custom Thank You Pages, an eCommerce copywriting course and hosted a Virtual Summit. That’s a lot in 12 months and on a personal level there are some lessons from 2017 that I want to take with me into 2018.
I want to share those with you in hopes that they’re helpful for you.
In no particular order they are…
1. Just ship the thing. Get your idea out into the world. Once you can deliver on your base line value proposition, put your product/idea out there.
2. Little beats big. The actions that have paid off the biggest for us this year have been the small, unsexy things like creating regular content that actually helps our audience. Or reaching out to individual customers just to say thanks. Paid advertising (other than retargeting) has not worked. Almost ALL of our sales have come from organic traffic. And I love that. Business is about relationships. Customers may cancel transactions but they don’t cancel relationships.
3. One “YES” = Two “NO’s”. Personally, I said “yes” to too many things in 2017. And what I’ve realized is that whenever I say “yes” to something new, I end up neglecting something else – whether it’s business or personal. Last year, when I said “yes” to something new, I wasn’t great at letting go of other projects I would no longer have time for. So my lesson is the recognition that whether I actively say “no” or not, whenever I take on something new I must identify two things I’m going to stop doing.
How about you? What did 2017 teach you?