5 Effective WooCommerce Product Add-Ons that Will Increase Your Sales
Today’s shoppers want more options than ever before. What separates your WooCommerce store from your competitors’ is your ability to deliver on the unique needs and expectations of your target market. While some products demand more options for customization than others, presenting your site’s visitors with at least a few different ways to specify their purchase can help you drive sales.
What Are Product Add-Ons?
Add-ons help eCommerce store owners personalize their products with services like engraving, custom printing, and more. Giving your shoppers more power to choose can increase appeal and differentiate your store’s goods, products, and services from the rest.
How Can You Incorporate Them Into Your Store?
With virtually endless WooCommerce plugins at your disposal, incorporating product add-ons into your store is straightforward and hassle-free. Plugins such as YITH Product Add-ons, Product Extras, and the official WooCommerce Product Add-Ons extension make it easy to receive customer input on products as needed and included added fields such as checkboxes and dropdowns to your products.
Now that you know the why and how behind product add-ons, here are some options that may help you drive conversion on your WooCommerce site:
5 WooCommerce Product Add-Ons to Boost Sales
When shoppers are on the hunt for an item that’s truly unique, they’re more likely to look online: research shows that 59% of shoppers think it’s easier to find one-of-a-kind products from personalized online retail stores than in brick-and-mortar locations. From personalized messages in gift boxes to engravings on jewelry, adding an individualized touch could be the compelling factor that prompts shoppers to choose your product over another. If you’re a clothing retailer, you can also give shoppers the ability to choose to add text or designs to shirts, bags, and other fabrics.
If you’re selling an item that might require a carrying case, special cleaning materials, or another accessory, why not give shoppers the ability to purchase these additional items right from the original product’s page? Catching them in this moment – when they’re already on their way towards making a purchase – can have a powerful effect. The ability to get all of the items they could need in one place will feel like a convenience, as they’ll only have to input their payment and shipping information once.
3. Gift Wrapping
More and more online shoppers are having gifts shipped directly to their recipients. It’s therefore essential that any item you sell which could be given as a gift (almost anything!) comes with the option of gift wrapping. Gift wrapping is especially important around the holidays, and it can go a long way in communicating your commitment to above-and-beyond customer service. Additionally, gift wrap is an economical option for budget-savvy business owners: it’s estimated that the service has a 50% profit margin per item.
Moreover, giving your shoppers the choice of gift wrapping can have a multitude of benefits. For one, knowing their purchase will be delivered in an appropriate and attractive package can help them significantly cut shipping costs and time, as they might otherwise have to wrap the item and ship it to their recipient themselves. For another, the person receiving the gift will take note of your thoughtful packaging, which could help you gain another new customer!
4. Combo Deals
One other effective way to strengthen your sales strategy is to offer Buy One, Get One (BOGO) add-on deals for products that pair well together. These targeted recommendations work on the majority of shoppers: a whopping 93% of consumers have taken advantage of a BOGO promotion at least once. The even better news is that you don’t have to make your offer a BOGO free promotion, either: simply offering one item at a discounted amount could entice shoppers to take advantage of the exclusive savings.
5. Add-On Services
Services like rentals and subscriptions should come with their own unique add-ons. For example, if you run a water sports equipment rental service, you might give shoppers the option to increase their bookings by additional half-hour increments on your website. Or, you could offer exclusive bundles for certain services. Room rentals, for example, might include complimentary breakfast vouchers or fruit baskets for a low-cost upgrade.
Finally, keep in mind that while paid add-ons are a great way to boost sales figures, free add-ons can help to support overall conversion, too. Including personalized messages for gift recipients, for example, requires a very small investment of time and money, so these types of services can be offered on a complimentary basis.