Strategies for Building Hype for a New Product Launch in Your Online Store
You’re launching a new product for your online store. But, if you want to get people to know about it and be interested in it, then you need to hype it up. Here are some great ideas that will get you pointed in the right direction so you can promote your next new product and then watch the sales roll in.
Start a Countdown
A countdown will serve as a regular reminder for your customers. So, they will always know something big is coming up. Plus, as the countdown comes closer to the end, everyone’s anticipation for the launch will grow. Your customers will want to come to your website to be part of the big launch event, and the countdown will let them know exactly when to be there.
Blog About it
Blogging about the product launch immediately gives you fresh content for your blog. If you do not already have a blog set up on your website, it also gives you the perfect reason to start one. Find new and exciting ways to talk about your new product and the benefits it provides. Writing blog posts about the product will help to build anticipation for it and will prompt your regular customers to make a purchase as soon as the product comes out.
Post a Video Demonstration
Our society is firmly entrenched in the video age. People love watching online videos, and it is the perfect medium to promote your new products. Record a few demonstrations videos of the products and post them on your website. Consumers are more likely to make a purchase after watching a video demonstration, and video has a higher ROI than other marketing strategies. So, when you pair it with a video launch, your potential for sales will go way up.
Create a Giveaway
Offering a giveaway that is associated with your new product will get both current and potential customers involved with the launch. Giving away items that are associated with your business will appeal to your audience. It will also help you expand your reach by requiring people to share information about your launch on their social media pages to be eligible for the giveaway.
Use Social Media to Share Teasers and Sneak Peeks
Build consumer curiosity about your product launch by posting teasers and sneak peeks on social media. The natural anticipation and curiosity will be enough to keep people coming back for more. People will become engaged and your business will have a more personal touch.
Launch Mid-Week
Waiting until Wednesday or Thursday to launch your new product gives you an extra few days to build anticipation for it. You can send additional reminders about it and keep the excitement going. Plus, you still have time at the end of the week to take in orders and revel in your success.
Keep Some Details Secret
Give enough details to get your target audience interested, intrigued and engaged. But, keep a few nuggets of information hidden. That will create suspense and keep people guessing. People will keep coming back for more, so they can see the final reveal.
Limit the Quantities of Your Products
By limiting the quantity of the products in your new product, you will create a sense of urgency for your audience, which will then create a demand for the products. Your product will become more valuable and the hype for it will carry over to the next launch.
Work with Influential Bloggers
Contact industry bloggers and influencers and get them on board with your launch. Give them free products in exchange for feedback or a review. If you do not know where to find bloggers and influencers, do an internet search for product reviews in your industry, take note of the name and contact those people first.
Create an Event Surrounding the Launch
Plan an event to coincide with your launch. The event can help to build excitement about the product, as it will give customers something to look forward to. Having an event also lets everyone know that you think your new product is as big of a deal as you want them to think it is.
Accept Pre-Orders
Allowing people to pre-order your new products will make consumers eager to be among the first to own something from it. The ability to pre-order automatically creates a buzz for your product that will spread far and wide.
Building hype about a new product is a smart marketing move that can pay off big in the long run. Contact us today for more information.
