When it comes to running an online business, marketing can be somewhat limiting. If you have a brick and mortar storefront, you can utilize a variety of traditional advertising methods (i.e., signs and banners). However, for digital storefronts, it can sometimes seem like the only reliable avenues of promotion are Google AdWords and Facebook ads. […]
Continue readingA couple of years ago I had dinner with one of the top copywriters in the world. How that dinner came about is a story for another time. But we got to talking about how we get ideas for writing copy. Ideas for hooks and stories…all that jazz. Then he shared with me an exercise […]
Continue readingIf you’re like most other eCommerce store owners, you’re probably looking for ways to grow and expand your business. Yet, you’re probably also unsure of where to start. With so many different avenues to consider, you’ll want to make sure you’re dedicating your time and efforts to the channels that promise the best results. Luckily […]
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