Never Run Out of Ideas for Copy Using this Exercise

A couple of years ago I had dinner with one of the top copywriters in the world. How that dinner came about is a story for another time.

But we got to talking about how we get ideas for writing copy. Ideas for hooks and stories…all that jazz.

Then he shared with me an exercise he uses and I thought it was fantastic.

And I want to share it with you. In the short video below I’ll walk you through how it works. I chose a product on the fly with no prep time just so you’d see me struggle a little. 🙂

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Chris Mason