How To Be Successful In Your WooCommerce Business
These days, running an online business can be an exciting way to make money. However, with so much competition out there, you need to make sure that you’re doing all that you can to stand out from the crowd.
Fortunately, running your online storefront with WooCommerce means that you have access to a wide array of tools to help you succeed. That being said, having the tools is only the first step. You also need to know how to use them effectively.
So, with that in mind, let’s go over the various strategies and methods you should be using to ensure that your WooCommerce business succeeds.
Step One: Understand Your Customer
Before we get into any technical details about how to operate your WooCommerce business, we need to begin with the fundamentals. If you want to succeed in this (or any) industry, you have to understand your customer. Here are a few ways to go about that.
Find Your Niche
Mega sites like Amazon cater to everyone because they can offer a vast selection of products. Instead of trying to compete with them, focus your attention on a particular niche. Some examples could include beauty products, outdoor gear, or children’s toys.
You can also refine these niches even further, such as animal-free beauty products, commercial-grade outdoor gear, and handmade children’s toys. By narrowing in on a specific grouping, you can target your demographics more efficiently.
Create a Buyer Persona
Rather than marketing to a massive number of people, tailor your message to just one person. This person doesn’t actually exist – he or she represents the ideal customer for your business. If you sell organic beauty supplies, for example, who is going to want them the most? Buyer personas allow you to create hyper-targeted ads, which will create a much higher conversion rate.
Get Feedback and Reviews
Your customers are the ones who can tell you how to improve your business. Follow up with shoppers after they purchase and use quizzes or surveys to your advantage. You can also incentivize users by offering discounts for participating.
Also, allowing user reviews of products can help build trust among new visitors. Overall, reviews can go a long way toward building a more positive reputation of your business.
Step Two: Create Compelling Content
One of the most significant challenges when selling products online is that customers can’t interact with them. It’s easy to figure out how something looks and feels when you’re in the store holding it in your hands. It’s much harder to get a sense of what to expect when you’re looking at a photo on a screen.
As a WooCommerce entrepreneur, you should be creating the best content to attract customers more easily. When it comes to your digital storefront, these are the content elements you’ll have to focus on.
Although you should have pictures that show the product in a neutral setting (i.e., a white or black background), you also need images of the item in action. For example, if you’re selling shoes, show a model wearing them. These action shots can help customers get a better understanding of the product and how it works.
Product Descriptions/Web Copy
Just as your photos shouldn’t be dull or flat, neither should your descriptions. If you don’t have a flair for dramatic writing, don’t be afraid to outsource the content to someone who is. Yes, you’ll have to pay for it, but it’s an investment in your business.
Again, you’ll want to include standard details about the product, but your web copy should also provide some context. If possible, tell a story that will capture the reader’s attention and make the item more enticing. Use descriptive words whenever possible – create sensory images in your shopper’s heads.
Here’s an example.
- Boring: This is a black raincoat with a hood.
- Exciting: Protect yourself from the elements with this sleek and stylish raincoat. Its stunning onyx design is timeless and elegant, making it both practical and provocative.
Ideally, you want your WooCommerce business to be more than just a repository for various products. Anyone can sell what you’re offering – what sets you apart from the competition? One option is to create a blog that illustrates the multiple ways to use your products. This is simply the idea of having an effective blog posting on your site. For example, if you specialize in beauty goods, your blog could have articles like “How to Make Your Makeup Last Longer,” or “5 Tips for Separating Lashes (Without Clumping).”
By providing this insight and information, your business becomes a resource for shoppers. A blog encourages visitors to check you out, even if they aren’t in the mood to buy. Building a solid reputation will boost your brand in the long term.
Step Three: Optimize Your Site
We’ve come a long way since the early days of the internet. Today’s shoppers are much savvier than before, which means that your e-commerce store needs to reflect modern standards. Here are a few ways to optimize your WooCommerce business.
Keep it Simple
Avoid too many patterns or images and utilize negative space. Bold, neutral colors can help your photos pop, particularly if the background is dark and the pictures are bright. Focus your user’s attention on what matters most – pricing, checkout, and recommendations.
Be sure to get a heatmap of the spots that shoppers are paying attention to so that you can adjust your pages accordingly.
SEO marketing is one of the best ways to get traffic to your e-commerce site. While it can take a while to do correctly, you want to incorporate keywords as much as possible. Include them in different places, such as title tags, picture tags, product descriptions, page URLs, and product titles.
Also, create a primary keyword and make sure that all others use it as a baseline. For example, a primary keyword could be “black raincoat.” Secondary keywords could be “black raincoat women’s” or “black rain jacket.”
Improve Your Site’s Speed
No one likes visiting a site that takes forever to load. Unfortunately, “forever” could simply be a couple of seconds. Content delivery networks (CDNs) are an excellent way to improve your site’s speed so that customers have a streamlined experience.