How to Drive More Traffic to Your WooCommerce Store
Running a WooCommerce store is an excellent way to make money, but the secret to success lies in the amount of traffic you get. The more people visit your digital storefront, the more chances you have of selling products, and the better your bottom line.
However, while building traffic is a vital goal, it’s not going to happen overnight. That being said, there are ways that you can be proactive about promoting your products so that your store can be as successful as possible. Even better, we’ve compiled the top tips right here for your convenience.
Step One: Understand Your Current Sales Figures
Even if you’re relatively new to the industry, you should have at least some sales data from which to extrapolate. One of the most potent tools for WooCommerce stores is enhanced by e-commerce Google Analytics. This program shows you which products are the most popular, as well as which items get searched for the most. Best of all, it shows how searches and clicks change over time, illustrating various products as they get more or less popular.
By knowing what your customers want from your store, you can cater to your marketing campaign to fit that data. Focus on the items that sell the most frequently while ignoring (or dropping) anything not contributing to your bottom line.
The other side of this is that you can focus your search engine optimization (SEO) marketing skills. Pay close attention to the keywords related to top-selling products and let those guide your SEO decisions.
Related post: Best WooCommerce Integrations That Track Your Sales
Step Two: Understand Your Audience
As the saying goes, you can please some of the people all the time or all of the people some of the time. As an e-commerce business, your best bet for getting higher volumes of traffic consistently is to focus on a particular niche. While it’s tempting to sell as many varied products as possible, the fact is that you can’t compete with giants like Amazon or Walmart.
Think about this…
Instead, you want to pick a particular demographic, and don’t be afraid to get hyper-specific. The benefit of doing this is that you can customize your ads and your marketing spend to reach more qualified customers.
Think of it this way, rather than showing an ad to 10,000 users and getting 100 customers, you could show a more audience-specific ad to 400 users and still get the same number of customers. There are two benefits to this:
- First, you build loyalty among your consumer base
- Second, you can make your marketing budget work more efficiently
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Step Three: Get Active on Social Media
It’s no secret that social media is a massive influence on our lives. Best of all, thanks to influencers on platforms like Instagram and Twitter, companies can leverage these sites to drive more traffic to their stores.
When building a high-quality social media marketing strategy, keep these elements in mind:
- Be Authentic – don’t make your posts too “salesy.” Instead, focus on real-world benefits and how your products can better your user’s lives. Use specific examples.
- Be Engaged – if followers are commenting and sharing your posts, give them some love back. When people see that a business is engaged, they are more likely to pay attention.
- Use Video When Possible – video content is much more captivating than text or images. Even short 10-20-second clips can do more for your products than the best banner ad.
- Utilize Paid Advertising Metrics – social media sites like Facebook have tons of data on their users. Capitalize on that information to create targeted ads that will get more traction.
Step Four: Turn Customers Into Marketers
As you may know already, people are much more likely to describe a negative shopping experience than a positive one. However, if you can wow your customers with great deals and services, they will broadcast that message to their friends and family.
To take things a step further, incentivize your customers to start spreading the word with a referral program. One of the easiest ways is to provide promo codes for existing customers to share with friends. When one of those friends uses the code, both individuals get a reward.
Small benefits like free shipping or $5 off a new user’s first purchase can go a long way toward building traffic. Let customers be the voice of your brand, and your success will go a lot further.
Step Five: Use Inbound Marketing
Finally, creating content to share is an excellent way to drive traffic to your online store. A blog is a quick and easy tool to help new customers find you and see what you have to offer. Content creation is another benefit of finding a particular niche. Tailor your material to fit that niche and see the traffic numbers climb up.
Contact WooCurve Today
Building Traffic for your storefront is our bread and butter. We know what it takes to be successful in WooCommerce, and we want you to build traffic quickly. Contact us now to find out how we can upgrade your brand today.