4 WooCommerce Plugins That Will Boost Your Sales
As an online business, you want to use any tool that can help your brand succeed. Fortunately, technology is so accessible and integrated these days that it’s never been simpler to make your sales funnel as efficient as possible.
At WooCommerce, we’re committed to offering top-tier sales tools that can build a stronger bottom line and provide better service to your customers. Today we want to focus on four of these tools and how they can help your business.
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No matter where you go, upselling is one of the most valuable tactics for boosting your sales numbers. By increasing the average ticket amount, you can make more money without having to attract a ton of new customers.
However, while it’s easy to understand the benefits of upselling, integrating it into your online shopping experience can be a little trickier. Fortunately, with Upstroke, you can do it with a click of a button.
Here’s the way that Upstroke works:
This plugin can be integrated into your current shopping cart. When a customer is ready to make a purchase, a series of targeted upsells occur that entice the customer to add more products to the cart.
What makes this plugin so valuable is that these offers are both time-sensitive and don’t require the customer to input financial information again. Instead, it’s a one-click option. By making it as seamless as possible, you can expect to make a lot more upsells than you would otherwise. In most cases, any kind of delay (even a few seconds or clicks) can cause a person to think twice. With one-click selling power, you will notice an immediate difference.
The other element of Upstroke that makes it such a powerful tool for your brand is that the customer goes through multiple upsells and downsells. In case you’re not familiar with the term, downselling is when someone declines a purchase, and you offer something similar at a lower price. In many instances, the discounted offer is just enough of a push to make that sale count.
See UpStroke in action here:
While upselling is typically done after the transaction, you can also increase the overall per-ticket average through Order Bump. Combining this tool with Upstroke can be the perfect one-two punch to deliver a stronger bottom line for your e-commerce storefront.
Order Bump works like this:
When your customer is en route to his or her shopping cart, an ad for a relevant item will appear. As with Upstroke, this plugin creates a one-click experience, meaning that the customer doesn’t have to enter financial information or go through a series of menus to make the purchase final.
To make Order Bump even more useful, we highly recommend pairing it with impulse-buy products that will encourage customers to spend more freely.
Setting up this plugin is a breeze, and you can be ready to go in minutes. As we mentioned, coupling this with Upstroke can help you maximize the profitability of everyone who buys from your store. What more could you want?
It’s no secret that people are far more willing to buy something when there’s a time-sensitive deal on it. If you act now, you can save money, but if you wait and buy it later, you’ll wind up paying more for the same item.
Deadline Funnel capitalizes on this tactic by integrating it into your email marketing funnel. It automatically creates deadlines for various deals, which are offered to the customer at multiple points of the sales process. Here are a few examples of what you can expect from this plugin.
Signup Offer – give new subscribers an incentive to join your mailing list with a one-time deal that activates as soon as they enter.
Quick Deadlines – you can make these deals expire as quickly as you like. If necessary, create an awesome discount that will expire within minutes of subscribing to your email list.
Unique Tags – your subscriber list is full of various leads who are interested in different products. You can customize deadlines based on the type of email marketing you’re doing. It can be specific to one group or one person if necessary.
Once you start playing around with Deadline Funnel, you will be amazed at how easy it is to use and how effective it can be at driving more sales. Since you’re already using email marketing, why not get more from your efforts?
One issue that plagues most e-commerce stores is cart abandonment. Customers go through the trouble of finding products and putting them in a shopping cart, but then leave the page without following through.
Fortunately, cart abandonment can be a powerful marketing tool for your brand. You already know that the customer was interested in these products, so perhaps a lower price or bundle deal can incentivize him or her to complete the purchase.
Jilt connects to WooCommerce and tracks abandoned carts so that you can send follow up messages to those potential customers. Customize your message and your deal and send it within minutes.
Don’t leave money on the table. Studies show that when you follow up with customers who abandoned their carts, you can usually recover some of that lost income. Even if it’s 20 percent of the total, don’t you want that money going to you instead of someone else?
Bottom Line: Let WooCommerce Work For You
Boosting your sales doesn’t have to be an overwhelming task. Using these plugins can help you manage your customers more efficiently so that you can focus on providing excellent service and the best products possible. With WooCommerce, making money online is a breeze.
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