Four Ways to Build a Better Network to Boost Your Ecommerce Business
If you are looking for an easy way to boost your eCommerce business, then you should try networking. Networking is an effective way to branch out and let other people know about your business and all it has to offer. Simply reaching out to other people will have a great positive effect on your sales and for your business as a whole. Here are some great ways you can build a better network to boost your eCommerce business.
Partner with Affiliate Sites and Bloggers
As an eCommerce business owner, you need to get people to your site to make purchases. Partnering with affiliate sites and bloggers will help you get the word out about your business without requiring too much effort on your part. Check out the Amazon Affiliates program. By simply signing up for this program, Amazon will place affiliate links on your website. When someone makes a purchase via one of your links, you will receive a commission. It is as easy as that. If you do not want to work with Amazon, you can set out on your own. Having links to your store from other websites will automatically help you move up in internet search results So, start making connections with other businesses who will let you place a link on their site. Consider entering a reciprocal agreement where each company links to the other so both companies win.
Take Advantage of LinkedIn
Using LinkedIn will help you target professionals who can use your goods and services. Use LinkedIn to connect with people in similar industries and then branch out from there. People are on LinkedIn for the sole purpose of making connections. So, reach out to others and new business will come your way. Do not forget to join groups on LinkedIn. The more groups you belong to, the wider your circle will grow and the better chance you will have of bringing new customers to your business. Another aspect of being successful on LinkedIn is creating relevant content that will interest people. Creating content will help to show you are an industry leader and an expert in your field. People will come to you for advice and will also be more willing to shop at your store because of your vast industry knowledge.
Use Guerilla Marketing
Advertising is key when you are trying to increase business for your eCommerce site. Your advertising efforts should also include increasing your network as well as your sales. You can accomplish both by implementing guerilla marketing strategies. Guerilla marketing involves low-cost or free methods of advertising that help to increase your brand. The trick is to find a way to implement these low-cost methods while still standing out from the crowd. Here are two great options:
- Implement physical marketing strategies. You are far more likely to get a sale when you let someone hold a product rather than just look at it. However, that is not immediately possible with eCommerce. So, you need to find another way to bring physicality to your online store. Take the effort to send people samples of your products. Giving them the opportunity to have a tactile experience with the sample will increase the likelihood of a sale over simply sending an email describing the product.
- Try viral marketing strategies. Viral marketing strategies will increase your exposure, which will help to increase your network. Although you cannot force something to go viral, you can implement some strategies to improve your chances of having your marketing efforts go viral. Make your content shareable, use tags effectively, and promote your products. Every interaction you create will increase your chances of it going viral.
See also: Guerrilla Marketing Strategies to Grow Your Online Business
Use Social Media to Your Advantage
People love their social media platforms. Consumers are on Facebook, Twitter and Instagram several times a day. So, meet your potential customers where they are. Use your social media presence to reach people who are likely to be interested in your products and services. Social media allows you to reach a wide variety of people at the same time. Plus, it has the potential for exponential growth as followers share your content and then those people share the content again. Although your content is only helpful if it reaches the right people, the fact that it reaches so many people increases the chances that it reaches the right ones.
Building a better network to improve your eCommerce business is not difficult. It requires just a little forethought and effort. But, the benefits you will reach are phenomenal. If you have questions or would like more information about building a better network and improving your eCommerce business, contact us today.
Check this article: 6 Best eCommerce Strategies to Increase Sales for Your Business