Why Do You Need To Build Upsells in WooCommerce
When it comes to building an online storefront, you need to make sure that your sales are growing. However, while it can take time to reach new markets and increase site traffic, one of the simplest and most productive options is upselling.
Fortunately, when your digital storefront is powered by WooCommerce, integrating upsells is a breeze. In this article, we’re going to go over the value offered by incorporating these tactics, as well as how to make the most of each upsell.
What is Upselling?
Simply put, the art of upselling is to encourage shoppers to spend more on a product or service. When you go to a restaurant, and the server asks if you want to add a drink or upgrade to a larger size, this is an example of an upsell. Since you’re ordering food already, the restaurant is trying to maximize its profits by ensuring that you order as much as possible.
Ideally, upselling is designed to add value to the shopping experience. In some cases, it’s adding higher-quality elements to the order (i.e., adding guacamole to a burrito). In other instances, it could be adding an item that you would likely be buying anyway (i.e., adding a drink to your order). Bundling additional items is also called cross-selling.
Overall, upselling is an excellent way to increase your average order size, which can boost your sales.
The Numbers Behind Upselling
It’s easy to imagine the benefits of upselling, but we want to make sure that you understand why it’s such a powerful component. According to data, product recommendations (like upselling) can drive up to 30 percent of sales. Not only that, but you have a 60 to 70 percent chance of selling a product to an existing customer. Again, the customer is buying from you already, so adding a few extras to sweeten the deal is all the more enticing.
As you can see, the numbers don’t lie – upselling can transform your sales and help your business grow.
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How to Incorporate Upselling – The Right Way
There’s a reason we call it the art of upselling. In many cases, you may not be doing it correctly. For example, if someone is buying a computer and you’re trying to upsell by offering a discounted sweater, chances are that most of your customers will decline. Since the upsold product is unrelated to the purchase, it probably won’t add to your numbers.
So, with that in mind, here are a few tips and tricks to make sure that you’re upselling the right way.
Focus on Similar Products
Using our laptop example, a better upsell would be to offer an upgraded version of the same computer. Perhaps the new model has more storage, a better graphics card, or some other features that add value to the purchase.
One of the easiest methods of upselling is to highlight similar items that cost a little more. The reason that this tactic works so well is that the customer is already in the market for that particular product, so all you’re doing is providing a few extra options.
Consider Accessories or Customization
Although a laptop can be considered a standalone product, many different accessories can go along with it. A carrying case, a wireless mouse, an external hard drive – all of these options are related to the computer and can add functionality.
Another option is to offer customization for the product. Perhaps the customer prefers a laptop in a particular color, or with a unique design emblem on it. Adding some personality to the product can be appealing, which means that customers are likely to pay a little extra for the benefit.
Don’t Push Your Upsells
For the most part, you want to integrate upsells into every purchase. However, you want to avoid being too pushy about it. If the customer declines, asking again could create a negative experience. While there are options for offering multiple deals before finalizing payment, you want to mix things up every time.
For example, the first upsell could be a more expensive version of the product. The second could be a bundle discount with accessories. Again, the primary focus is adding value, not making the customer think that you’re desperate for better sales.
Building Upsells in WooCommerce
Once you’ve figured out the right upsells to add to your digital storefront, how can you incorporate them into the shopping experience? Fortunately, WooCommerce makes it easy to upsell. All you have to do is go to the products page.
- Click on the product you want to add an upsell or cross-sell too
- Go to the product data section
- Enter the upsell or cross-sell items into the “linked products” section
- Hit update
Once you’ve done that, your pages will incorporate the upsells immediately. It’s just that simple!
Now that you’re empowered to add value to your customers and boost your bottom line, start experimenting today.