Why Upsells Work And Why It Needs To Be One Click
There are a lot of available tactics that can help you improve your overall revenue stream. One of these is upselling. When it comes to e-commerce platforms, it’s not always easy to include upselling in the online shopping experience. However, with woocurve.com, adding a one-click upsell feature to your existing WooCommerce platform is easy and effective.
What is Upselling?
Upselling is simply what happens when you persuade a customer to upgrade their existing order. In the brick-and-mortar days, this technique happened all the time as a salesperson would notice a customer’s cart and make suggestions based on what was already being purchased. That experience continues in the digital age, albeit in a slightly modified form.
Why Is Upselling Effective?
Upselling is an effective sales technique for a few reasons. Psychologically speaking, once you get customers to commit to a certain price point, it’s really not much of a stretch to get them to add to that. Let’s say an item costs $100. Once they’ve decided to spend that amount of money, it’s not that difficult to get them to go one step further. Offering an upgraded item at a reasonable price — say, $125 — begins to feel easier to get to. After all, it’s only $25, right? That doesn’t sound so bad!
Another reason upselling can be effective is that it helps to build relationships with your patrons. Upselling accomplishes this because you are offering the upsell at a reasonable price, if not even a discount, which makes the person on the other end feel like a valued customer, getting a “special” that isn’t available to the general public.
A third reason why upselling is important is that it helps to increase a CLV, or Customer Lifetime Value. See, customers can be placed into categories based on how profitable they are and have been to your company over the life of your relationship. Some customers have contributed a lot to your bottom line over the years, and some haven’t. Upselling can help improve a customer’s CLV, making them very profitable and helping them to come back for more.
Why Should Upselling Be One Click?
As great as upselling can be for your business, there are right and wrong ways to go about it, just like any technique. If you want to incorporate upselling as part of your online sales strategy, the most important thing to know is that it must be a transaction that is quick, efficient and easy.
When it comes to online sales, “quick, efficient and easy” is basically another way of saying that it must be a transaction that happens in one click.
What does that mean? Well, some websites take forever to check out. You click page after page as you fill out fields and forms. Research has shown that this type of website setup actually drives customers away, and the longer it takes to complete a transaction, the more likely the cart will be abandoned before the sale is complete.
The same is true when it comes to upselling. If you’re trying to convince a customer to add to or upgrade an order, the longer it takes to complete the transaction, the greater the chance that the customer will tire of the whole thing and move on.
The Beauty of WooCurve
This is where WooCurve comes in. As great an e-commerce platform as WooCommerce is, it doesn’t have the ability to offer one-click upsells. What it does have, though, is the ability for independent developers to offer add-ons and plug-ins, and WooCurve has done exactly that.
If you haven’t yet, take a minute and check out WooCurve’s One-Click Upsell. This plug-in makes it easy to offer quick and efficient upsell possibilities to your customers. All it takes is a little bit of set up on your end, deciding which upsells to offer for various discounts. You can pre-program multiple upsell offers (and downsells, if the upsells are initially rejected). Once those upsells are programmed, you can pretty much just leave it alone — the plugin does all the work.
What’s even better? One-Click Upsell is designed to work after a purchase has happened. So, a customer visits your store and makes a purchase. The purchase completes, and money changes hands. Then — and only then — does the upsell offer click in. The great news about this is that, should the customer decide that he or she isn’t interested in the upsell, the original purchase has already taken place. This extra transaction doesn’t come with the risk of the customer abandoning the original cart, because the cart has already been paid for.
If you would like to know more about One-Click Upsell and how it can help your WooCommerce storefront.