The Easy One Click Upsell Set Up That Will Optimize Your WooCommerce Funnel
As you already know, running a WooCommerce store is a breeze. There are so many tools and features of the program that it can sometimes feel like you’re not doing any work. However, with so many options available, you need to understand which plugins will add value to your online store the most.
Fortunately, Upstroke is one of the top additions for your business. In this article, we’ll discuss why this program is so valuable, how to set it up, and how to use it effectively. Whether you’ve been running your store for a while or you’re still brand-new, Upstroke can help you build a better bottom line.
Upstroke = One-Click Upselling
When it comes to the retail industry, upselling is a vital aspect of your business. If you’re not familiar with the term, upselling is when you offer an additional product after a customer has made a purchase.
Technically, a “true” upsell is something directly related to the product. For example, if you sold a smartphone, you may suggest buying a phone case to protect it.
However, you will also want to perfect the art of cross-selling items as well. In this case, the secondary product is related to the first, but not directly. Using our smartphone example, a cross-selling technique would be to offer a selfie stick or Bluetooth headphones. These products are not exclusive to a smartphone (unlike a phone case), but they can still add to the experience.
In either case, upselling and cross-selling is one of the best ways to add revenue to your WooCommerce store. Since the customer has already made a purchase, he or she is primed to keep spending money. As they say, you need to strike while the iron is hot.
Why One-Click Upselling?
Technically speaking, any kind of upselling is good, but making it a one-click add-on increases your odds of making the sale. As a rule, the more streamlined you can make the checkout experience, the more likely that a customer will follow through. If you force shoppers to go through the whole thing again, it may seem like too much effort. By offering these products with a single click, it’s so much easier to capitalize on the user’s impulse.
Thankfully, Upstroke makes it so easy to incorporate one-click upselling to your WooCommerce business. Let’s see how to build it into your checkout pages.
Using Upstroke for Your Online Business
You don’t have to be a programmer or a graphic designer to utilize this plugin – Upstroke is very user-friendly, and you can start your first campaign in minutes. Here’s a brief overview of the steps to take to start capitalizing on this software.
Step One: Create a New Funnel
Once you click on “Add New,” you will be directed to a page that provides four options: Rules, Offers, Design, and Settings.
Here is where you set up how and when the upsell triggers. For example, when a customer buys a particular product, Upstroke will offer the upsell immediately. You can choose between basic or advanced rules, but we suggest the former until you get used to the software.
Each upsell is considered an offer. You can add as many offers as you like, although you don’t want to go overboard. Also, keep in mind that the first offer is an “upsell,” while a second is called a “downsell.” The difference is that the customer already declined the first offer, so you’re trying to sweeten the deal with a downsell.
Upstroke has many different templates you can use to make your offers stand out. For the artistically-inclined, you have full control over every element of the design stage, so you can customize it as you see fit.
Finally, here is where you can adjust the settings of your funnel. For example, you can incorporate upsells into the main customer order, or you can create a new one. Also, if you are running multiple funnels simultaneously, you can pick which one gets priority over the other.
Step Two: Set Up Your Payment Preference
As you already know, WooCommerce works with certain payment portals, and almost all of them are compatible with Upstroke. You will need to choose the options that work best for your storefront so that they can be included with the upsell. As a rule, stick to the ones you’re already using in your checkout system.
Step Three: Customize Your Order Status and Confirmation Email
Communication is critical in online shopping for both you and your customers. Because upselling happens after an initial purchase, you need to be sure that your shoppers get confirmation of their secondary item(s).
In the Order Status section, you can determine when an order is considered successful (i.e., after payment), or when it fails.
Another thing to customize is your confirmation email. This tells your customer that the upsell went through, so they don’t have any questions. This email can also be an opportunity to promote other aspects of your store, like time-sensitive deals or free-shipping minimums.
Step Four: Enable Tracking and Analytics
One of the best things about running an online storefront is that you can track your sales and promotions so much easier. Upstroke works with both Facebook and Google Analytics to help you see how well your upsells are doing.
Analyzing your results is crucial so that you can adjust your offers as necessary. If shoppers aren’t biting at a particular upsell, change it to see if that makes a difference. Never settle for “just okay” – keep improving your tactics until your storefront is a money-making machine.
Learn more about Upstroke and see how well it can boost your WooCommerce business, check this video: