Do you ever think about the experience you’ve created for your customer when they buy from you? You’d think that most people would say “yes” but you’d be surprised. One of the great things about starting an online store is anyone can do it. But with such a low barrier to entrance, it means that […]
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As an e-commerce entrepreneur, sales are the core component of your business. However, are you making as much per customer as you should be? All too often, small businesses suffer from a lack of upsells, meaning that they are leaving (potentially) a lot of money on the table over time. Today we want to talk […]
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A couple of years ago I had dinner with one of the top copywriters in the world. How that dinner came about is a story for another time. But we got to talking about how we get ideas for writing copy. Ideas for hooks and stories…all that jazz. Then he shared with me an exercise […]
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It’s 2019 and a new year brings a ton of new opportunities for your WooCommerce store. You want to make 2019 better than 2018 and to do that you need to know which tools are worth your consideration. Plugins are an essential part of using WooCommerce. And who wants to waste time on the wrong […]
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Chris Lema is currently Liquid Web’s VP of Product. He previously worked as the CTO at ColourPop.com and helped scale that site to handle 2,000 add-to-cart events per minute. He knows how to launch a new product and how to make sure your site can handle the traffic associated with a successful product launch. That […]
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Want to know one skill that will do more for your WooCommerce business than anything else? Actually this goes for any business. It’s simple. Learn how to write better headlines. If you’re not sure what a headline is, here’s a list. Headlines refer to: Email subjects lines The names of your products Those big bold […]
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Drop shipping is a simple and efficient eCommerce strategy in which the seller keeps no inventory and instead relies on wholesalers or manufacturers to ship directly to customers. Its benefits are significant: with low starting cost, scalability, and the ability to increase your cash flow without stocking product, it’s no wonder a growing number of […]
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More and more eCommerce retailers are noticing climbing shopping cart abandonment rates. This group of shoppers – those who visit your eCommerce shop and load their carts with products only to abandon them before the sale – represents a huge portion of your traffic, as well as an area of missed opportunity. Some research suggests […]
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When it comes to eCommerce, there’s more to growing sales than offering quality products and delivering outstanding customer service. One key piece of the puzzle for driving conversion is marketing. While you don’t have to be a marketing guru to create meaningful relationships with your audience, there are a few tactics you should employ to […]
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It’s one of the most frustrating experiences as a business owner right? You do all the hard work of helping your potential customer get to the point where they’re staring at your checkout page. Their cart if filled with your products and all signs indicate that a sale is imminent. Then it happens… They bail […]
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